What is Digital Marketing?
Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.
Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies. But digital marketing also comes with its own set of challenges. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s.
When it comes to Digital Marketing, content matters! There are plenty of stats to prove it:
- 84% of consumers expect companies to produce entertaining and helpful content experiences
- 62% of companies that have at least 5,000 employees produce content daily
- 92% of marketers believe that their company values content as an important asset
Why is Digital Marketing Important?
Companies once focused on marketing through print, television, and radio because that was all they had. Although those options still exist, the internet gave companies another way to reach consumers and gave rise to digital marketing.
Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels became over the years. In fact, there were 5.45 billion internet users globally as of this year!
From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.
Through digital marketing, we are able to optimize websites and social media platforms to increase search visibility, awareness and sales for businesses.
What is AI in Digital Marketing?
AI in digital marketing refers to the use of artificial intelligence to enhance marketing efforts by leveraging:
- Data collection: Gathering and analyzing vast amounts of customer data.
- Natural language processing (NLP): Understanding and responding to human language.
- Machine learning: Learning and improving from data over time.
- Analytics– Providing deep insights for better decision-making.
How AI Benefits Digital Marketing
AI helps businesses:
- Analyze customer behavior at scale: Quickly process large amounts of data to uncover trends and insights.
Personalize marketing efforts– Deliver relevant content based on user actions and preferences. - Automate tasks and decisions: Improve efficiency by handling repetitive marketing tasks.
- Continuously improve: Adapt and refine strategies using feedback and new data.
Our Guarantee
Tailored Strategies That Hit the Mark: Generic marketing approaches can only go so far. This means every dollar of your marketing spend is optimized to attract the most qualified leads and convert them into sales.
Faster Results Through Proven Solutions: We know what tactics will drive the best outcomes for your business, reducing the trial-and-error period and accelerating your path to success.
Long-Term Growth and Scalability: Our aim is not just to deliver immediate results but to set the foundation for sustained growth and scalability. We tailor long-term strategies that evolve with your business and the market.
Comprehensive Reputation Management: In industries where trust and credibility are important, managing your online reputation is critical. Ensuring that your business builds and maintains a reputation that attracts and retains customers is one of our biggest focal points.
What To Expect?
We believe good SEO comes down to consistency and best practices. Our smaller campaigns get everything our bigger ones get, only the pacing and volume are adjusted.
Think of it like this:
There are two electricians. Each is likely to have a different baseline for website traffic, content, performance, and current lead generation. This is why we believe in a custom approach for each client is key. We have created an easy way to sell based on one variable of their goal — target, location and size. Because of this, we have both local SEO and national SEO options to choose from.
Our Team Structure
Our agency approaches all clients as a team. Your campaigns have the support of multiple team members on the inside. Everything we do here is tailored for optimal success together.
We’ve built a 100% transparent project management and reporting system to deliver everything we’re doing to uphold a level of honesty our parents would be proud of and an Operations team your competitors wish they had at their disposal.
Our team is trained to not only deliver results, but the best experience when it comes to customer service by truly being your personal cheerleader. Complete with the experts, managers to monitor performance, and customer service that can translate the value of why Search Engine Optimization continues to be one of the best marketing investments for small business owners and national brands.
Let’s Start Optimizing!
When you add it all up, digital marketing gives you much more flexibility and customer contact for your ad spend.
Our Mission is to maximize your ROI in the most efficient and effective way possible. Whether it’s content, local SEO, local listings, paid search, a website, or all of the above.
Custom Strategy
- ROI focused compaigns
- Custom Task & Audits
- Expectations Provided based on Budget
- Clients own all assets created and implemented
- Goal Oriented Solutions
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