Medical Case Study
Ranking #1 for "Podiatrist" — 450,000 Monthly Searches. Here's How.
A podiatric care practice losing keyword ground got its rankings back — and then some. Through targeted on-page SEO and Google NLP-aligned content, Goodmen Promotions rebuilt their visibility across high-volume terms and multiple markets.
A Specialist Practice Losing Ground in Search
This podiatric care practice serves patients with some of the most specific and high-intent search needs in healthcare — chronic ankle instability, arthritis pain, ankle fractures, and tendonitis. Their patients know exactly what they're looking for. The question was whether this practice would show up when they searched.
After a period of strong organic visibility, the practice began experiencing a decline in keyword rankings. Competitive content had outpaced their existing page optimizations, and their service pages were no longer aligned with how Google's NLP algorithm was evaluating relevance in their specialty.
The stakes in medical SEO are high: Patients searching for a podiatrist or foot-and-ankle specialist are ready to book. A practice that doesn't rank in the top positions for these terms is leaving a significant volume of ready-to-convert patients to competitors — often permanently.
On-Page Optimization Built Around How Patients Actually Search
We focused on the highest-leverage lever available: optimizing the pages that already existed, rather than starting from scratch. The goal was to align every service page with the specific, high-volume queries patients use — and rewrite that content to satisfy Google's NLP evaluation criteria.
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Service Page Keyword Mapping Identified the highest-volume, highest-intent search queries for each condition treated — ingrown toenails, plantar fasciitis, ankle instability, tendonitis — and mapped them precisely to the appropriate service pages.
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Google NLP Content Rewriting Rewrote page content to align with Google's Natural Language Processing algorithm — structuring information in the way Google expects authoritative medical content to be organized, not just keyword-stuffed copy.
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Multi-Location Optimization Structured the SEO strategy to capture rankings across multiple markets simultaneously — Provo, Saratoga Springs, and American Fork — targeting the same high-intent terms in each geography.
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Keyword Recovery Targeting Specifically prioritized terms that had dipped in the prior year, addressing the technical and content gaps that caused the decline rather than chasing new keywords from scratch.
Page-One Presence Across High-Volume Terms
The rankings below reflect the practice's current position across their core service terms and target markets. Ranking #1 for terms with 368K–1M monthly searches in the medical space is not a minor achievement — it represents the difference between a full appointment book and an invisible practice.
| Keyword | Rank | Monthly Searches | Market |
|---|---|---|---|
| ingrown toenails | 1 | 368,000 | Provo, UT |
| podiatrist | 1 | 450,000 | Saratoga Springs, UT |
| foot and ankle doctor | 1 | 4,400 | Saratoga Springs, UT |
| foot and ankle clinic | 1 | 8,100 | Saratoga Springs, UT |
| ankle doctor | 1 | 1,600 | American Fork, UT |
| foot and ankle specialist | 1 | 18,000 | Saratoga Springs, UT |
| foot clinic | 3 | 8,100 | Saratoga Springs, UT |
| plantar fasciitis | 14 | 1,000,000 · climbing +86 | Provo, UT |
| foot and ankle clinic | 42 | 8,100 · climbing +58 | Provo, UT |
The "plantar fasciitis" keyword — with 1 million monthly searches — currently sits at rank 14 and is actively climbing (+86 positions tracked). As the content continues to age and accumulate authority, this term alone represents a significant inbound opportunity still in progress.
Two Years of Upward Organic Momentum
The traffic trend chart from the campaign dashboard tells the broader story. Starting from a baseline near the bottom of the recovery window, organic traffic climbed steadily over the 2-year measurement period — from the low-double-digits range to a peak approaching 380 monthly organic visits, with a clear upward trajectory continuing into the most recent data points.
Organic traffic only. Paid traffic excluded. Peak: ~380 monthly organic sessions — up from a baseline near 95 at campaign start. Trend is ongoing with keyword rankings still climbing.
In Healthcare, Ranking is Reach. Reach is Revenue.
A podiatric practice doesn't need brand awareness campaigns or viral content. It needs to be the first name a patient in pain sees when they search for help. That's a pure SEO problem — and it has a pure SEO solution.
By rebuilding the content infrastructure of existing service pages around the exact terms patients use — and structuring that content the way Google's algorithm expects — we moved this practice from a position of declining visibility to ranking #1 for terms searched by hundreds of thousands of people every month.
And with high-volume keywords like "plantar fasciitis" still actively climbing, the compounding effect of this work is still building momentum.
Is Your Practice Visible When It Matters Most?
If patients are searching for the services you provide but finding your competitors first, we can fix that. We've done it across medical, finance, home services, and e-commerce — and we can do it for you too.
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